For too long, we’ve defined heart attacks based on how men experience them. Essentially, women’s heart attacks have been mansplained.
We use this provocative term to inspire the dramatic images and the misconceptions that will stop people on their tracks and compel them to seek information about women’s heart attacks which very literally could be lifesaving.
The campaign was published in Lürzer’s Archive magazine, won the award for Best Non-branded Consumer Campaign at the Manny Awards, a One Show Merit Award, 2 Shortlists at Cannes Lions in the outdoor (non-pharma) category and 2 Creative Floor Awards in the Illustration and Art Direction categories.
With the help of social media listening, we were able to bring to life quotes from real patients and how they feel living with nasal polyps.
It all lived at thenextbreath.com/nasal-polyps, a digital hub where nasal polyps sufferers can learn about their condition and find new treatment options.
The work was adapted into 9 languages and used in 11 countries. It was also awarded with a Clio Shortlist and an Honorable Mention at the International Color Awards.
A limited-edition phone case made from authentic NBA game balls. These were only available during the 2017 NBA Draft for Verizon customers. More people switched to Verizon that night that in all the previous year.
For Super Bowl LI, we created the first virtual reality sports game that allowed two fans to go head-to-head against each other in real time. Players took to the field in an NFL Stadium and experienced what it’s like to play pro football. Surround sound and rumble plates provided a rough-and-tumble multisensory experience for the nearly 6,000 consumers who participated. We turned the typical isolating and lonely VR into a moment of shared human connection.
The experience won a Silver and Bronze Clio Sports Award, a Webby honoree, a One Show Merit and a Gold Medal at the Project Isaac Award.
We created Breakfürg, an entirely digital country where everyone is "Strudeled" (happy and high on sugar) all the time. All this fun and weird content came alive on it's own dedicated website and on all social media channels.
It was selected on Shots Issue 146 and was also featured on the front page of Adage:
http://www.shots.net/videos/video/82299/toaster-strudel%253A-hans-strudel
http://adage.com/article/news/toaster-strudel-straps-lederhosen-breakfast-battle/243483/
Inside you could see a stylized beach with real people enjoying the sun, tranquility and fun offered by Mexican beach destinations.
It ran during the winter in New York, Chicago, Toronto and Montreal. It was well received by the media, including the front page of Reforma -the most important newspaper in Mexico. Using headlines like "Exporting Mexican beaches" and "Beaches are rolling over Montreal". Other awards included a shortlist at Cannes, a Gold Medal at the FIAP awards, a Gold medal at the Circulo Creativo de Mexico and a Silver Medal at the Adrian Awards.
Stats so simple even kids can understand them.
But we didn’t use any kids. We created a new sports show -starring the sons of NBA super stars.
Within minutes of going live it was retweeted, free and unsolicited by proud parents Chris Paul, Dwayne Wade and stepmom Gabrielle Union to their 19 million combined followers.
The content won a Bronze Clio, a Webby honoree and was covered by dozens of major news outlets. Generating 1.7 million views and 104 million media impressions despite close to zero paid media. Helping solidify SAP’s major role in the NBA.
There's one disease that kills more New York women than any other: heart disease. We partnered with the American Heart Association, and a series of NYC artists to tell the stories of real NYC survivors - all set to the rhythm of real NYC women's heartbeats.
The campaign won an ambient award on the Creative Floor Awards Festival and a Gold Medal at the DTC Nationals Awards.
The campaign won a Bronze Award at the AHAA (Association of Hispanic Advertising Agencies) award show.
A print campaign created to promote the Mexican Tourism Board website.
It was published at Lüerzers Archive Magazine.
These ashtrays were placed in restaurants and bars to support the United Nations in its fight against child violence.
Printed in the ashtray was the face of a child made out of ashes, which read: SOMEBODY IS DOING THE SAME BUT NOT ON AN ASHTRAY.
Who likes to kiss dry lips? These postcards were strategically placed at bars and nightclubs where singles were looking to meet someone.
The campaign was featured in Luerzers Archive Magazine.
This Direct Mail piece was sent to high-level executives with the power to decide where to spend their marketing budgets.
The recipients believed they were getting a brand-new soccer ball with the message: "Inside is the ball 28.5 million U.S. Hispanics truly identify with." Upon opening the box, an American football was revealed, indicating with printed stats that this audience's favorite sport was really NFL football.
It was selected for publication by McGraw Hill on its Basic Marketing (18th edition) and Essentials of Marketing (13th edition) books. It also won a AAHA (Association of Hispanic Advertising Agencies) Gold Award.
