About me

I believe in ideas, working hard, being nice and brushing my teeth after lunch.

I have over 20 years of advertising experience, developing brands and leading creative teams. I’ve worked with a wide variety of top-notch clients on both national and global campaigns in categories ranging from retail to cars to beer/spirits.

I’m an expert at conceptualizing, supervising and producing integrated advertising across multiple channels including: TV, social, digital & OOH, interactive and experiential.

I’m also an avid traveler and a photographer. I love art, good food and my dog. I also hate snob artists, posh restaurants and dog owners who don’t pick up after their dog.

EXPERIENCE

August 2023 - Present
SVP Creative Director, 21GRAMS, New York. USA.
Clients: Genentech Evrysdi and Genentech Enspryng
• Focusing on neurological rare disease accounts
• Actively participating and winning new business accounts, including Opdivo oncology account

July 2021 - August 2023
SVP Creative Director, McCann Health, New York. USA.
Clients: Novartis Leqvio, Sanofi Multaq and American Heart Association
• Launched Leqvio DTC and HCP campaigns for cardiovascular disease in the US and global markets
• Managing a team of 20 creatives

April 2018 - July 2021
Creative Director. Arnold Worldwide, New York. USA.
Clients: Sanofi and Regeneron
• Launched Dupixent campaign for asthma, nasal polyps and eczema indications in the US and global markets including TV, print, point of care and digital media with exceptional results:
· 85% increase in organic traffic, 50% increase in direct traffic to brand website and 50% increase on-site registrations
• Creative lead on diverse pharmaceutical new business projects
• Manage 4 creative teams of art directors and copy writers

April 2016 - April 2018
Creative Director. Momentum, New York. USA.
Clients: Verizon and SAP
• Created and led non-traditional sports sponsorships on experiential, digital and social campaigns
• Developed perfect User Flows for Smooth UX across different activations, including the NFL, NHL and NBA Leagues, 15 NFL Teams, 8 NBA Teams, Fios and Verizon Innovative Labs
• Managed a team of 10 creatives
• Collaborated with different agency partners on winning proposal for Westfield account
• Generated record-breaking brand awareness for Verizon, including activations at: 
· Super Bowl LI: nearly 6,000 fans interacted with the VR and AR experiences created. Shared on Facebook Live, these garnered 140,000 views and 3.6 million social media impressions  
· Super Bowl LII: Over 9,000 enrollments for the Verizon Up Loyalty Program
· NBA Draft: More people switched to Verizon that night than in all the previous year
· 2 NFL regular seasons: Created in-stadium campaigns and experiences for 15 stadiums

December 2013 - April 2016
Associate Creative Director. TBWA\Chiat\Day, New York. USA.
Clients: Accenture Global, beIN Sports and Travelers insurance
• Created fully integrated work that helped put Accenture on the B2B digital map and in every major airport on the planet
• Led implementation of beIN Sports Copa America 360° campaign

February 2011 - December 2013
Associate Creative Director. Saatchi & Saatchi, New York. USA.
Clients: General Mills (Green Giant, Progresso, Toaster Strudell), JCPenney, P&G (Head & Shoulders, Olay and Tide) and Novartis
• Spearheaded the launch of 2 Theraflu global campaigns in collaboration with several Novartis European offices
• Generated fully integrated work for a vast array of accounts

October 2006 – Februrary 2011
Creative Director. The Vidal Partnership, New York. USA. 
Clients: Heineken, The Home Depot, Wendy’s, Kraft and NFL
• Led creative direction of US Hispanic Market campaigns
• Managed a creative team of 2 Associate Creative Directors, 3 Copy Writers and 3 Art Directors

July 2003 – October 2006
Creative Director. Y&R, Mexico City. MEXICO. 
Clients: Ford Lincoln, LG, Dannon, Mexico’s Tourism Board, Wyeth, UN, Bimbo, Paper Mate and Movistar
• Simultaneously managed all accounts
• Oversaw entire creative process, from conceptualization to production of final product
• Led a creative team of 2 Associate Creative Directors, 4 Copywriters and 4 Art Directors
• Received promotion to Creative Director after first year

2002 - 2003
Associate Creative Director. BBDO, Mexico City. MEXICO. 
Client: Daimler-Chrysler (Chrysler, Dodge, Jeep, Mopar and their corresponding dealerships)
• Supervised team of 5 Copywriters and 5 Art Directors
• Member of the Editorial Council for Chrysler, Dodge and Jeep mags
• Supervised production and retouching of cars photos

1999 - 2002
Associate Creative Director. Mc Cann Erickson, Mexico City. MEXICO. 
Clients: Microsoft Mexico and Latin America, Nextel and Cuauhtemoc
Moctezuma beers accounts (Dos Equis, Sol and Tecate)
• Promoted to Associate Creative Director
• Collaborated with other Latin America offices to create regional campaigns for Nextel and Microsoft

ADVERTISING AWARDS

Clio: 1 Silver, 2 Bronze
London International Awards: 1 Silver
Lürzer’s Archive magazine: 3 Publications
Cannes Lions: 3 Shortlists
The One Show: 1 Merit
Adweek: Project Isaac 1 Gold
FIAP: 1 Gold, 2x Silver
AdAge: Best B2B Print Campaign, 2x Bronze
Shots: Featured on Issue 146
Manny Award: 1 Award
AHAA: 1 Gold, 1 Silver, 1 Bronze
Adrian Award: 1 Gold
Webby Awards: 2 Honorees
Creative Floor: 3 Awards
MM&M Awards: 1 Silver
DTC Awards: 2 Gold, 1 Silver, 1 Bronze
International Color Awards: Honorable Mention in Advertising
Work featured on 2010 McGraw-Hill textbooks: 
Basic Marketing
Essentials of Marketing

ART AWARDS AND EXHIBITIONS

“Vanitas: Not-so-still-life”
A photograph of a 10 year old photograph, that has been treated with humidity and bacteria for its decomposition. The work is a debate about the temporality of art and the concept of eternity. 
Represented by ArtigGallery in Barcelona
Aqua Art Basel 2018, Miami FL
See.me at Scope Art Basel, 2018, Miami FL
Contemporary Venice 2018, It's Liquid, Venezia, Italia
Open Borders 2019, Odetta Gallery, New York NY
Affordable Art Fair 2019, New York NY

“The Other Lado”
A visual dialogue between the MTA and Mexico City’s Metro Photo Exhibition.
Part of the Celebrate Mexico Now art festival in New York City in 2008. 

“A dos cuadras y media” Short film screenplay
Jury Selection on multiple International Film Festivals, including: the Guadalajara Film Festival, the Istambul Film Festival, El cine a las calles Festival, Mexico, Urbanworld Film Festival, New York and the Orange County Latino Film Festival.

EDUCATION

BA, Graphic Design
Escuela Nacional de Artes Plasticas de Mexico, UNAM
Gabino Barreda Honor Medal. Best GPA class of 1992-1996

LANGUAGES

Spanish – native language
English - fluent

Info

Brooklyn, NY

aaronalamo@gmail.com