Inside you could see a stylized beach with real people enjoying the sun, tranquility and fun offered by Mexican beach destinations.

It ran during the winter in New York, Chicago, Toronto and Montreal. It was well received by the media, including the front page of Reforma -the most important newspaper in Mexico. Using headlines like "Exporting Mexican beaches" and "Beaches are rolling over Montreal". Other awards included a shortlist at Cannes, a Gold Medal at the FIAP awards, a Gold medal at the Circulo Creativo de Mexico and a Silver Medal at the Adrian Awards.