We created Breakfürg, an entirely digital country where everyone is "Strudeled" (happy and high on sugar) all the time. All this fun and weird content came alive on it's own dedicated website and on all social media channels.

It was selected on Shots Issue 146 and was also featured on the front page of Adage:

http://www.shots.net/videos/video/82299/toaster-strudel%253A-hans-strudel
http://adage.com/article/news/toaster-strudel-straps-lederhosen-breakfast-battle/243483/