Curiosity drives me. It’s what made me move from Mexico City to New York City 12 years ago. It’s what makes me work on all types of accounts, from beer to cars to B2B, from traditional, to digital, to experiential. Curiosity is what made me go from doing illustrations for Playboy, to doing editorial design, to designing websites, to working in a post-production company and then into advertising – where I am now.