This Direct Mail piece was sent to high-level executives with the power to decide where to spend their marketing budgets.

The recipients believed they were getting a brand-new soccer ball with the message: "Inside is the ball 28.5 million U.S. Hispanics truly identify with." Upon opening the box, an American football was revealed, indicating with printed stats that this audience's favorite sport was really NFL football.

It was selected for publication by McGraw Hill on its Basic Marketing (18th edition) and Essentials of Marketing (13th edition) books. It also won a AAHA (Association of Hispanic Advertising Agencies) Gold Award.