For Super Bowl LI, we created the first virtual reality sports game that allowed two fans to go head-to-head against each other in real time. Players took to the field in an NFL Stadium and experienced what it’s like to play pro football. Surround sound and rumble plates provided a rough-and-tumble multisensory experience for the nearly 6,000 consumers who participated. We turned the typical isolating and lonely VR into a moment of shared human connection.

The experience won a Silver and Bronze Clio Sports Award, a Webby honoree, a One Show Merit and a Gold Medal at the Project Isaac Award.