Stats so simple even kids can understand them.

But we didn’t use any kids. We created a new sports show -starring the sons of NBA super stars.

Within minutes of going live it was retweeted, free and unsolicited by proud parents Chris Paul, Dwayne Wade and stepmom Gabrielle Union to their 19 million combined followers.

The content won a Bronze Clio, a Webby honoree and was covered by dozens of major news outlets. Generating 1.7 million views and 104 million media impressions despite close to zero paid media. Helping solidify SAP’s major role in the NBA.